Commercial Director
FARM-TRACE and Taking Root

Will leads the commercialisation of FARM-TRACE including developing new projects around the world and connecting its impacts to international brands.

Will has a background in scaling technology and environmental solutions including leading the go-to-market strategy of the SaaS analytics platform OrgVue and previously working as a consultant to scale regenerative agriculture technologies. He holds a social sciences degree from Cambridge University and is a fellow of the On Purpose leadership program.